Credit Pipeline Marketing Campaigns for Dealer Database Customers
Understanding each monitoring Campaign or bucket ensures you're targeting the right customers with the right message at the right time.
1
Sub-Prime (Previously Denied)
FICO: 480-549. Monitors previously unfinanceable customers for credit improvements: 1 year in bureau, 1 satisfied trade line, no open auto loans (last 24 months), no repo (last 12 months), no multiple repos. If open auto loan exists, must be current.
2
Emerging Credit (Previously Denied)
FICO: 550+. Tracks former turndowns now qualified: 2 years in bureau, 2 satisfied trade lines, no open auto loan (last 24 months), no repo (last 12 months), no multiple repos. If open auto loan exists, must be current.
3
Propensity to Buy (Streaming Soft Pull Triggers)
Customer is credit qualified and actively shopping for a vehicle. Strike while the iron is hot.
4
Equity Model
Customers who have paid down 40% or more of their loan and whose auto loan is current. Prime candidates for trade-in/trade-up opportunities.
5
Interest Rate Reduction
FICO 620-699: 16%+ interest rate, FICO 700+: 10%+ interest rate. Requirements: 24+ months on current auto loan, no repo (last 12 months), no multiple repos, loan must be current.
6
Lease Renewal
Alerts sent when lease is coming due in 4-6 months, with follow-up reminder at 1-3 months if customer hasn't purchased.
7
Bankruptcy Filings & Discharges
Real-time notifications when customers file for or discharge bankruptcy, allowing you to time your outreach perfectly for maximum effectiveness.
