Credit Pipeline Marketing Campaigns for Non-Customers Understanding each monitoring bucket ensures you're targeting the right customers with the right message at the right time. 1 Conquest Auto Propensity to buy your make. Anyone that currently owns your brand or your competitor brand that you want to target. 2 Conquest Auto First of its kind – identifies credit qualified consumers who are entering the lower funnel and are ready to buy. 3 Conquest Streaming Soft Pull Triggers Customer is credit qualified and actively shopping for a vehicle. Strike while the iron is hot. 4 Sales Defection Identifies consumers who purchased elsewhere but are key targets for service. 5 Recalls Monitors all sold units and conquest units in your area for recall opportunities. 6 Manufacturer recommended service intervals Tracks recommended service intervals allowing you to market to and convert customers increasing loyalty and keeping your service bays full. Conquest Campaigns to Non-Database CustomersDelivers fresh new Sales Opportunities.